Digital Marketing Training

Digital Marketing Training in Kolkata: Market is getting hyper competitive. It is utmost vital to make your presence feel in massive way or else you can’t get noticed just with quality products. Marketing and promotion plays the prime role in the success of the business. The world of marketing and promotion are changing. Nowadays traditional way of marketing and promotion is out. People now visit net to find anything. This is generating demand for internet marketing.

It became attire necessity to show your website on major search engine so that it is visible to the customers. This in generate traffic and eventually revenue. There is increasing demand for Digital Marketing professionals. Currently there is shortage of good technical professionals in the global platform. Digital Marketing Company from India is getting very popular. Work form every nook of the world is coming to India. A lot of is getting outsourced from India. Many Digital Marketing company kolkata is offering effective Digital Marketing training.

Course name: DIGITAL PRO (Training will be on Live Projects)
Duration: Six months/ one hour per day / three days per week
Mode of Training : Online (One to One) / Offline
Eligibility : H.S./B.A./B.Sc./B.Com/B.Tech/MCA
Fees: INR 18000

Digital marketing strategy of a business includes promotional efforts made via Internet, social media, mobile phones and electronic billboards etc. Digital Marketing is going to be the most powerful way of marketing in near future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, and smart in adapting latest trends.

OBJECTIVE To train students in such a way that they may become self dependent.

COURSE CONTENTS :

1. SEO (Search Engine Optimization)

a. On Page / Site SEO (Technical)
i. Content Analysis
ii. Keyword Analysis
iii. URL Structure
iv. Title Tags
v. Meta Description
vi. Heading Tags
vii. Interlinking
viii. Image Optimization
ix. SEO Plugins
x. Google Analytics
xi. Google Local Ad
xii. Search Engine Submission
xiii. Sitemaps
xiv. Robots.txt
xv. Crawl errors
xvi. Broken links and Orphan Pages
xvii. Contents Relevancy Check
xviii. Blog Creation
xvix. Alt Tags
xx. Site’s Issue Checking
xxi. Reciprocal Link

b. Link Building (Off Page SEO)
i. Article Submission
ii. Document Sharing
iii. Social Media Bookmarking
iv. Image Submission
v. Web 2.0 Submission
vi. Classified Submission
vii. Directory Submission
viii. Online Press Release

2. SMM (Social Media Marketing)
a. Facebook
b. Twitter
c. Youtube
d. Instagram
e. Linkedin

3. Blogging
4. Content Marketing
a. Blog post
b. Forum Posting
c. Images
d. Videos
e. Infographics

5. Affiliate Marketing
6. Video Editing
7. Graphics Ad Designing
8. Freelance Marketing Technique
9. Landing Page Development
10. E-Mail Marketing Details
11. Website Designing through WordPress
12. Paid Ads (Online Advertising)
a. Google Ads
i. Registration
ii. Types of Ads – Lead generation, conversion etc.
iii. Ads Creation Details
iv. Ads Broadcasting
v. Different technique to attract visitors
vi. Marketing mechanisms through Google Ads

b. Facebook Ads / Instagram / Whatsapp / Messenger
i. Registration
ii. Types of Ads – Lead generation, conversion etc.
iii. Ads Creation Details
iv. Ads Broadcasting
v. Different Funnels to attract visitors
vi. Marketing mechanisms

c. You Tube
i. Channel Creation
ii. Type of Ads
iii. Ads Creation Details
iv. Ads Broadcasting
v. Different ways to attract visitors
vi. Marketing mechanisms

13. Marketing Fundamentals for Ads
14. High Return Business Ideas

Apart form above below these courses to be taught on extra charges:

1. Personality Development (Grooming, Stature, Body Language, Communicative style)
2. Interview Techniques
3. E-mail Writing
4. Business English
5. Business Writing
6. Presentation Skill
7. Making Presentation

What are the ways you can explore after this training :
1. Jobs
2. Freelancer
3. Webpage Designer
4. Social Media Ads Creator
5. Landing Page Developer
6. Starts your own business
7. Trainer
8. Graphics Designer
9. Video Editor